With all customer data in one platform, the PRDCT Customer Data Platform is the ideal basis to get insights in attribution. The PRDCT attribution module shows the attributive value of each customer interaction for conversion.
The platform supports various attribution models, such as last click, and position based attribution. This enables marketers to look at the data from different angles, and evaluate the performance of various channels and interactions.
Accountability is one of the key issues for marketers nowadays. The PRDCT attribution module can help them to show the Return on Investment of their marketing spend in the different channels.